03 January 2018

Tenderly and Make-A-Wish® Italia Onlus together for the Help a Wish project

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Since Christmas 2016, Tenderly supports Make-A-Wish® Italia Onlus, the international NGO that fulfills the wishes of children and young people between 3 and 17 years old suffering from serious diseases, to help them to make small dreams come true along their path to defeat the disease.
By supporting Make-A-Wish® Italia Onlus, Tenderly has already made the dreams of 15 children come true in 2017 and 2018.

All the stages of the project were documented online on the website of the project and on the Tenderly Facebook page, where users were invited to interact with Bianca, the Tenderly Fairy mascot, suggesting small surprises to make the experiences of the children involved even more magical.
CSR, Consumer, Tenderly