07 July 2023

Lucart celebrates 70 years of sustainability

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Lucart celebrates 70 years of sustainability. On Wednesday 28 June, customers and stakeholders of the multinational paper group known for the Tenderly, Tutto Pannocarta and Lucart Professional brands met to celebrate the 70th anniversary of the company in Auditorium del Suffragio in Lucca, the city where it all began. It was here, in 1953, that the Pasquini brothers founded the Cartiera Lucchese paper mill, kicking off a business success story based on sustainability and innovation. The company’s success is also reflected in the 31% growth in turnover, which will exceed EUR 717 million at the end of 2022.

Celebrating Lucart's first seventy years is a milestone that fills us with pride and encourages us to continue following the sound ethical and business values that have been expressed by the company from the very beginning", commented Massimo Pasquini, CEO of the Lucart Group . "We have always been driven by the desire to implement circular business models to regenerate and increase natural, social and economic capital because we want to share a sustainable future with our stakeholders. A future with even better results”.

The event was moderated by journalist, TV personality and environmentalist Tessa Gelisio. The opening presentation by Massimo Pasquini of the results of the 18th Sustainability Report was followed by speeches dedicated to the circular economy, social responsibility and safety.

The circular economy and the importance of collaboration between industry and large-scale retail companies

The presentation of the Sustainability Report 2022 was also an opportunity to recount Lucart's experience in creating the ecological hygiene paper segment. From 1997 – when Lucart was the first company to launch a recycled and regenerated tissue toilet paper with eco-friendly and Ecolabel-certified packaging made of corn starch – to the present day, with the evolution of the EcoNatural lines and the launch of the Noè pallet made with polyethylene and aluminium recovered from recycled Tetra Pak® type food cartons. In the scope of this project, Newpal, the company created by Lucart and CPR System to close the recycling cycle of poly-coupled products, opened a new plant in the province of Ferrara just a few days ago.

Social responsibility

The time-honoured corporate values of sharing, responsibility, care and vision are also expressed in the renewed partnership with Save the Children, which has been active since 2020. Lucart is currently supporting three major projects of the Organisation: Spazio Mamme, Fiocchi in Ospedale and Punti Luce. The latter, for instance, are sites of high educational quality and an opportunity to integrate corporate volunteering actions. Lucart employees will be able to work on various activities to support girls and boys in Potenza and Prato.

 Lucart celebrates 70 years of sustainability


Equally important is Lucart's commitment to occupational health and safety, which has been a top priority objective for corporate management for many years.

"Lucart has always been committed to the environment and to the people who are the beating heart of the company", continued Massimo Pasquini. "We have worked hard on safety at work and already 64% of our plants are ISO 45001 certified. But we have not finished. We are aiming for 100% by 2030 to make sure that all our employees have a protected and sustainable working environment, but also a business management system based on the highest known standards".

Also attending at the event, together with the CEO, were Marco Frey, President of the Global Compact Italia Foundation and Professor at the Sant'Anna University of Pisa, Maura Latini, President of Coop Italia, Andrea Maggiani, Founder of Carbonsink and Global Tech, Strategy Director of South Pole, Francesco Pasquini, Chief Sales & Marketing Officer of Lucart, Giancarla Pancione, Marketing and Fundraising Director of Save the Children Italia and Carlo Romeo, Chief HR Officer of Lucart.