17 March 2017

Tenderly “Carezza di Latte” named Product of the Year 2017

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Tenderly "Carezza di Latte" won an important accolade and was named "Product of the Year" 2017 in the "Toilet Paper" category.
The product was chosen as part of the main market research on innovation in Italy, conducted by IRI on over 12,000 consumers over 15 years old in January 2017, who expressed their preferences based on innovation and satisfaction criteria.

"Having obtained this prestigious accolade is a source of great pride for us", said Massimo GaiDirector of Marketing & Sales at Lucart Consumer. "I think consumers appreciated the highly innovative features of the product combined with its remarkable quality. It is a confirmation of the attention we pay to the development of products that use alternative fibres but that can be placed in the premium range of the offer, to meet the expectations of all consumers, even the most demanding ones".

Throughout 2017, the Tenderly brand product will be able to display the "Elected Product of the Year" logo in communication activities and at points of sale. It is a major opportunity for the company, given the high recognition and reputation of this accolade.

"Carezza di Latte" is a product that pairs the characteristic softness of Tenderly products with the innovation of Qmilk natural milk fibres, obtained without the use of chemical elements that guarantee a 100% natural, dermatologically-tested, very soft and highly resistant formulation. Qmilk fibres are made from renewable raw materials and milk not suitable for use as food. They have a CO2 level lower than any other fibre and are made through a sustainable, energy-saving, zero-waste process, in line with Lucart Group sustainability corporate policy.
Consumer, Tenderly, Awards