Lucart Group

Lucart joins the Ellen MacArthur Foundation's Circular Economy 100 (CE100) network to realise its circular economy ambitions faster

 

Lucart is increasingly committed to the circular economy. 
The Italy-based Group, 
a leading manufacturer in Europe of tissue paper, airlaid products, and MG paper has joined the Ellen MacArthur Foundations CE100 network, a pre-competitive innovation programme established to enable organisations to develop new opportunities and realise their circular economy ambitions faster.

 

Launched in 2010, the Ellen MacArthur Foundation aims to accelerate the transition to a circular economy. Since its creation, the charity has emerged as a global thought leader, establishing the circular economy on the agenda of decision makers across business, government and academia. 

 

Lucart, which has made of sustainability and innovation in the environmental field its core values, is one of only three Italian organisations that are members of the CE100 along with, Intesa Sanpaolo and Gruppo Hera. The network focusses on collaboration, capacity building, networking and research and insights - bringing together companies to create further opportunities for cooperation and innovation.

 

“Quality, innovation and sustainability: these are the key words for building the future of tissue paper and of our Group. This is why joining the community created by the Ellen Macarthur Foundation makes us proud of what we have achieved to date: it demonstrates our full commitment to a “circular” paper economy, as we like to call it” – Massimo Pasquini, Chief Executive Officer of Lucart, commented – “We hope that this cooperation will pave the way for new, challenging scenarios for the development of circular economy on a global level, covering a multitude of different sectors and projects. And we want to play an active role in this development”.

 

In the environmental field, Lucart is a pioneering company in Europe: in 1997, it launched the world’s first recycled toilet paper with Mater-Bi packs on the market, and in 1998 it was the first company in Italy to obtain the Ecolabel. In 2010, the company launched the Natural project in cooperation with Tetra Pak®, creating Fiberpack®, a virtuous and award-winning circular economy project, which represents the evolution of paper. Thanks to this project, the Group has managed to recycle more than 3.6 billion beverage cartons, which, if lined up one after the other, would cover a distance equal to the circumvention of the Earth 21 times over and, above all, to prevent the emission of 93,800 tonnes of CO2e into the atmosphere, which is equal to the emissions of as many as 736,000 trips by car from Rome to Milan.